Online Tracking Expert (m/f/d)Lidl Digital is the digital, online heart of Lidl. We are the system provider for the Lidl online shops in seven countries so far and offer additional services across the whole of Europe. Our aim is to constantly develop our offers so as to best link the in-store business to online commerce. An important element of the innovative omnichannel approach is the Lidl Plus customer benefit program. Exciting offers, such as travel, photos, mobile phone tariffs and green electricity, round off the comprehensive product and service range.
Your Tasks- As a tracking expert (m/f/d) you will work in the tracking team that is responsible for the integration of all Lidl Apps and Websites
- You will help to integrate tracking technologies and help stakeholders with the planning and usage of tracking data
- Based on business requirements, you can derive technical integration guidelines and plan the implementation together with the developers in your team
- You can validate if new requirements are reasonable from a business perspective, you can help estimate the technical integration
- As a communicator between other Product Owners or Stakeholders from other departments, you can explain what tracking integrations are needed to measure and improve the success of features and sales campaigns
- To recognize improvements and convert them into actionable items is familiar to you
- You will need to quality check and analyze tracking data from a broader business perspective
Your Profil- A university degree in a related field, in informatics, marketing, data management, economics or similar
- +4 years of working experience, preferred in a comparable position
- Very good knowledge in tracking technologies, in Google Analytics, Google Tag Manager, dataLayer concepts, JavaScript or in similar tools and languages
- You know how tracking data is stored in cloud environments (GCP
